FACTS
S O F T W A R E
F A C T S
S O F T W A R E
F A C T S
F A C T S
S O F T W A R E F A C T S
S O F T W A R E F A C T S
Are you interested in our software? Find out all about it here.
Loyalty and Engagement
Loyalty and commitment
Facebook, YouTube and Netflix have established a greater loyalty base for digital products than news publishers.
We´re living in the “Goldfish” generation: people have short attention spans and news and brands aren’t around for long. We don´t know enough about our users – even less about how to increase their commitment levels.
We can strengthen commitment and user identification for your brand. Easily.
Our Commitment Engine, seamlessly integrated into the system, has repeatedly shown that we know how to solve the commitment issue. We guarantee that our system will work for your audience.
Experimentability-Layer
Experimentability-Layer
We´ve developed software that enhances user commitment on diverse websites and apps. In addition to commitment, it also increases brand and customer loyalty. The system is known as an “Experimentability Layer”: the term “Layer” is derived from the system being laid over a website or app as an overall package which is not directly embedded in the website. This enables simple integration, without the structure of the existing website or app being altered. The term “Experimentability” describes how it´s possible to personalise the Layer and structure it individually according to your wishes and requirements. All kinds of elements and also currencies can be adapted to a brand and used individually, in a similar way as a modular design.
Integration of the Layer
Integration of the Layer
The Experimentability Layer can be used on websites and native apps. Integration is carried out on websites through a section in Javascript code. In apps, the Layer is integrated through a Webview. We will provide you with a software development kit for this purpose. The Experimentability Layer is a stand-alone feature in the app, and is not directly correlated with the data bank. However, the user experience is not impaired due to the personalised design and smoothly operating branch off points. Easily applicable integration makes it possible to use the Layer on all end devices without any problems.
Use of elements
Use of elements
The Experimentability Layer is already in use for several cases, so there is a basic stock of elements that can be selected according to the modular design. The elements can be adapted specifically according to your wishes and requirements and additional elements can be developed. You can design and assemble your own customised system.
Content generation
Content generation
A simple content management system allows you to enter your content autonomously. You can then generate your own tasks, prizes and badges and offer them to your customers. In case you still have any questions, we´re at your service around the clock.
Experiments
Experiments
The currency – the heart of the system – is adjusted to your brand. Are you finding it difficult to choose between two points systems? Varying draft versions are distributed to a small number of people in target groups and their behaviour and interaction with each other are compared. In this way you can ensure that the currency selected is well-suited for the target group.
User data managment
User data management
To provide incentives for various campaigns on a website or app and to allocate them to a user accordingly, anonymous interfaces are operated between user data and the platform used. The user´s ID is all that is needed to create a match between the platform user and the Layer user. Trouble-free storage of data is then possible in accordance with GDPR guidelines.
Reporting
Reporting
For purposes of individual reporting, KPIs will be determined that are relevant to you, such as use time, app downloads or visits. According to requirements, KPIs can be defined that should be increased with the Experimentability Layer. To carry out the controls, we´ve developed various statistics to measure the commitment raised in this way.